London Nov 9 (IANS) Singer-turned-fashion designer Victoria Beckham who has partnered with a global fitness and lifestyle brand for a collection says she is all for boosting women s confidence.
Beckham has collaborated with Reebok and says her line -- Reebok x Victoria Beckham collection -- challenges the traditional notions of fitness wear. It will be introduced in late 2018.
"I am incredibly excited to embark on this partnership built on shared values. I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades.
"To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with the brand on such a dynamic proposition " Beckham said in a statement.
The British designer will join celebrities like Ariana Grande Gigi Hadid Aly Raisman and Teyana Taylor among others to push new boundaries in the brand s long-time mission of empowering women to be the best version of themselves.
"As a brand we look to partner with not just influential women but women who want to truly change the world " shared Reebok s Corinna Werkle Senior Vice President of Women s Initiatives at Reebok.
"There s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves " Werkle added.
--IANS
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