Mumbai Oct 10 (IANS) GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has roped in megastar Amitabh Bachchan as their brand ambassador.
GBTL Ltd. has a strong presence in manufacturing of Polyester Viscose and Polyester Wool fabric which caters to the domestic as well as the international market under the brand name GBTL - Grasim.
"We are privileged to have Amitabh Bachchan as our brand ambassador. His vibrant persona legacy and pan-India appeal makes him the perfect fit for brand GBTL - Grasim. It is the most recognized suiting brand in India and by roping in Mr. Bachchan the company has demonstrated its intent to take the brand to a supreme level " S Krishnamoorthy Managing Director of GBTL Ltd. said in a statement.
The announcement was made on Tuesday a day before Amitabh s 75th birthday on Wednesday.
--IANS
nn/bg