Mumbai April 20 (IANS) National Film Award winning lyricist Amitabh Bhattacharya has penned a song for Sony YAY! a new children s entertainment channel by Sony Pictures Networks.
Titled YAY philosophy the song features the channel s brand ambassador and actor Tiger Shroff read a statement.
It s very rare that you come across a project that s true to its nature and it s audience. Sony YAY! ticks both these boxes Bhattacharya said.
He added: When this came my way I instantly knew it is going to be a lot of fun and what I wanted to do with it. YAY! philosophy stands for letting children be who they are and that s exactly what we ve tried to bring out with this song.
--IANS
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Amitabh Bhattacharya pens song for kids channel
