San Francisco March 7 (IANS) Unlike what Apple had expected the response to its super premium iPhone X has been lukewarm as many existing users believe that the device is too expensive a top analyst with asset management firm Piper Jaffray has said.
"According to Apple news site PED3.0 Michael Olson a senior researcher with Piper Jaffray found that 44 per cent people who didn t upgrade said that they baulked at the idea because their current iPhone works fine " Fortune reported.
More than a third of the respondents said that the iPhone X which starts at $999 is too expensive. And eight per cent said they would have upgraded if the new phone had a larger screen the report added.
The survey was conducted on 1 500 iPhone owners on why they have not upgraded to iPhone X yet.
iPhone X did not manage to usher in the largest refresh cycle in iPhone history as many analysts initially anticipated according to BGR.
Even though the iPhone X remains the most popular model within the company s iPhone line-up there have been reports that Apple in recent weeks has reduced iPhone X orders due to lower than anticipated demand.
Ming-Chi Kuo an analyst with KGI Securities said last month that the Cupertino-headquartered company would cease production of iPhone X mid-year.
The company is reportedly gearing up to introduce three new iPhones this year and one of them will be more popular than the others according to Kuo.
--IANS
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