Los Angeles Aug 4 (IANS) Singer Beyonce Knowles is reportedly launching a new lifestyle website after bringing out daughter Blue Ivy s beauty line.
The 35-year-old singer is working on her own lifestyle website to compete with her friend and actress Gwyneth Paltrow s GOOP reports aceshowbiz.com.
"Beyonce wants to turn motherhood home furnishing fashion and her unique swagger into an online brand " a source told Life & Style magazine.
"Bey (Beyonce) wants her site to offer more affordable products aimed at a more hip and urban clientele. She s very business-savvy. She wants consumers to choose her website over GOOP " the source added.
--IANS
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