Mumbai Aug 10 (IANS) T-Series head honcho Bhushan Kumar on Friday made his digital debut by joining the micro-blogging site Twitter.
"Digital is clearly the way forward as can be seen from the numerous marketing efforts undertaken to promote a film today. Besides we at T-Series are firm believers and followers of the digital age. It was only befitting that I join the social media universe and engage with the audience on a real time basis " Bhushan said in a statement.
"I have been wanting to join the digital world for some time now and engage with T-Series followers. What better than having a social media account where I can share contribute and stay in touch with the world personally " added the music industrialist turned film producer.
T-Series has given hit films like "Hindi Medium" "Tumhari Sulu" and "Sonu Ke Titu Ki Sweety".

--IANS nn/sed