Mumbai : The story of a film -- a feature project or even an ad -- must be good and engaging in order to have a shelf life, says actor-producer Anshuman Jha, whose next movie is "Mona_Darling".

"One of the main elements that I focussed on was the script as I believe if the story is good and engaging, eventually that will drive audience to watch the film. In my 14 years' career that is what I have learnt... That even if it is an ad film, it will be remembered (by the audience) if it has a story," Anshuman said here.

"Mona_Darling" features actors like Sanjay Suri, Suzanna Mukherjee and Divya Menon. It is directed by Shashi Sudigala.

This is the first time Anshuman is producing a film under his production banner First Ray Films. The movie is releasing on February 24.

--IANS