San Francisco Aug 21 (IANS) Chinese smartphone maker Huawei was left embarrassed when an actress from one of its commercials showcasing new Nova 3 smartphone posted behind-the-scene photos on Instagram revealing a DSLR camera being used to take selfies and not the smartphone.
A Reddit user that goes by the name of AbdullahSab3 discovered that Sarah Elshamy one of the actors in the ad posted photos on her Instagram page and one image revealed a photographer shooting the "at-home selfie with a DSLR".
"The photo supposedly shows that the phone s artificial intelligence(AI)-driven beauty feature digitally altered the image so she didn t have to finish applying real makeup to look like she was wearing it " arstechnica.com reported on Tuesday.
Huawei reacted to the controversy saying the ad never outright claims that the picture was shot on Nova 3 smartphone.
Elshamy later removed behind-the-scene photos from her Instagram page.
According to Android Police this is not the first time Huawei has made a false marketing claim.
"The company was caught photoshopping away bezels on renderings for the P8 and it was found to have posted a shot that appeared to be from a P9 on its Google+ page that EXIF data revealed to have been shot on a Canon EOS 5D Mark III " said the report.
When people discovered the Google+ image EXIF data Huawei said it didn t really mean to imply that the photo was taken with the P9 and that the photo was shared "to inspire our community".

--IANS na/anp