Mumbai Feb 13 (IANS) With the aim to help Indian enterprises deliver next-generation consumer experiences global Salesforce consulting agency Bluewolf an IBM company on Tuesday announced a new practice in the country with Salesforce a global leader in the customer relationship management (CRM) solutions.
The dedicated practice will leverage Bluewolf s expertise and delivery capabilities in Augmented Intelligence (AI) and innovation strategy -- combined with IBM s leadership in cognitive and design-thinking with Watson" -- to help clients connect customer experience to value.
"With over 10 000 successful Salesforce projects delivered globally and throughout Asia-Pacific we re excited to bring this successful partnership to India " Lula Mohanty Managing Partner GBS IBM told reporters here.
"Giving developers the ability to integrate IBM Watson services into Salesforce will combine insights from unstructured data inside or outside an enterprise and customer data delivered by Salesforce Einstein to enable smarter faster decisions " Mohanty added.
According to Bluewolf s "Annual State of Salesforce" report 88 per cent of IT professionals say the top two reasons their organisation uses Salesforce is for customer acquisition and retention above all other business goals.
The Bluewolf India Salesforce practice brings specialised Salesforce "Einstein" and IBM "Watson" resources data scientists business process and integration leaders and global delivery that prioritises customer experience.
"As a worldwide leader in the Salesforce implementation ecosystem we will focus on outcomes-driven consulting that puts the customer and employees at the centre of the experience " said Eric Berridge CEO of Bluewolf.
Last year IBM and Salesforce announced a global strategic partnership to deliver joint solutions designed to leverage AI and enable companies to make smarter decisions.
"This launch in India strengthens IBM s commitment to the Salesforce ecosystem and deeper collaboration of IBM Watson and Salesforce Einstein " added Sunil Jose SVP and Country Leader Salesforce India.
--IANS
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