New Delhi May 14 (IANS) Millennials in India look for speed and performance and are keen on investing in premium smartphones such as OnePlus Samsung and Apple a report said on Monday.
According to CyberMedia Research s (CMR) report 90 per cent millennials and other professionals consider speed and performance as their top priority while making their next smartphone purchase.
While 89 per cent prefer battery life 86 per cent chose RAM 83 per cent preferred reliability and 77 per cent opted for camera quality it added.
"The leaders of tomorrow are passionate entrepreneurs who work in open office environment. Such an environment calls for greater and closer collaboration through devices including smartphones. In fact the smartphone is the device where things get done " Apalak Ghosh Head-Industry Consulting Group CMR said in a statement.
Notably 94 per cent respondents chose Google Docs while 78 per cent chose Dropbox as their preferred productivity apps.
"The millennials bring new ideas and new ways of doing things. As such it is important for smartphone brands to raise their standards and deliver " said Prabhu Ram Head-Industry Intelligence Group CMR.
Nearly 69 per cent of respondents are concerned about the privacy of personal information stored in smartphone used for official purposes.
Sensitive personal information includes social networking financial information as well as photographs.
About 60 per cent professionals have installed over 20 mobile apps on their smartphones the report said.

--IANS ksc/na/bg