New Delhi, Feb 17 (IANS) The massive success of the first 3 editions of Khelo India Youth Games (KIYG), has paved the way for the Government of India to launch the first season of the Khelo India University Games (KIUG). It received a shot in the arm in its inaugural season with PSU giant coming on board to sponsor the sporting revolution. For the first season of the KIUG, Indian Oil has committed to put its weight behind the Games as the lead sponsor with GAIL and ONGC also supporting.

The coming on board of industry heavyweight as sponsors is testament to the serious intent of the government to build the value of sports in the higher education sector and nurture this talent through guidance and developed infrastructure with KIUG.

Star Sports, India's leading sports broadcaster continues to partner Khelo India and will broadcast the first-ever Khelo India University Games (KIUG) from February 22 to March 1 to be held in Odisha.

"All the nations in the world which have gone on to become sporting powerhouses have invested heavily in their university structure. It is the first time that such a professionally organized championship is happening at the university level. I would like to thank Indian Oil Corporation who have come on board as the primary sponsor partner for the Khelo India University Games," Kiren Rijiju said.

Speaking on the association, Subodh Dakhwale, Executive Director, Corporate Communications Branding, Indian Oil Corporation said: "Indian Oil Corporation is a brand which is synonymous with sports. We have 92 active athletes who are currently representing the nation in various sports. I would like to thank Kiren Rijiju for providing us with the opportunity of associating with the Khelo India University Games which is happening for the first time in the country."
The event also witnessed the launch of Khelo India University Games anthem sung and written by renowned singer and anchor Padamjeet Sherawat. The anthem has a very spirited vibe to it and has been composed keeping in mind the competitive nature of the championship.

Prominent shooters like Manu Bhaker, Anish Bhanwala and Sandeep Rajput were all present at the Anthem Launch ceremony.

The Khelo India University Games 2020 will be broadcast on Star Sports First, Star Sports 1, Star Sports 1 Hindi and DD Sports.

--IANS bbh/