Reels are also increasing overall app engagement and we believe that we're gaining share in short-form video too," Zuckerberg said during the company's quarterly earnings call.The AI is also improving monetisation and Reels monetisation efficiency is up over 30 per cent on Instagram and over 40 per cent on Facebook quarter-over-quarter, he announced."We've seen Reels time become more incremental to overall engagement on our services as we continue to improve our recommendation system," Zuckerberg added.Earlier this month, Instagram added a dedicated destination for trending audio and hashtags, two new metrics to Reels insights and brought gifts on Reels to more countries.Creators will now be able to see what the top trending topics and hashtags are on Reels.
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