Mumbai Oct 25 (IANS) National Award winning actor Irrfan Khan has come on board to be the face for a financial services conglomerate. Edelweiss Group has signed Irrfan for its latest SME Business Loans campaign.
"Today Edelweiss is one of India s largest diversified financial services companies and I am delighted to be a part of this SME loans campaign one which salutes and celebrates the Indian entrepreneur " Irrfan said in a statement.
Speaking on the association with Irrfan Shabnam Panjwani CMO Edelweiss Group said: "With a credibility that s hard to rival Irrfan s versatility wide appeal and authenticity resonates with Edelweiss Group s value proposition of #BeUnlimited - one that empowers its customers to access a world of unlimited opportunities.
"A self-made man his connect with masses makes him the opportune voice for the Indian entrepreneur and business owner in the forthcoming Edelweiss Business Loans campaign " added Panjwani.
--IANS
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