Ivanka Trump closes down her fashion brand
The move comes over a year after she split from the company to enter the White House as a senior adviser BBC reported on Tuesday.
Trump launched the brand in 2014 but after her father s election was faced with boycotts from shoppers.
Trump had reportedly become frustrated by the difficulties posed by avoiding possible conflicts of interest while serving in the White House.
A spokesperson for the company said the decision "has nothing to do with the performance of the brand and is based solely on Ivanka s decision to remain in Washington indefinitely."
After 17 months in her White House role Ivanka Trump said she did not know "when or if I will ever return to the business".
"But I do know that my focus for the foreseeable future will be the work I am doing here in Washington so making this decision now is the only fair outcome for my team and partners " she said in a statement.
"I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together I know that each of them will thrive in their next chapter " she added.
According to NBC News she met personally her 18-person staff at Trump Tower in New York City after the company s closure was announced to employees.
The brand had already been dropped by several retailers such as the Nordstrom chain and - just last week - Canada s largest department store chain Hudson s Bay.
Both companies blamed poor sales for their decision.
Trump s company is private and does not release sales figures.
But according to the Wall Street Journal which cited research from Rakuten Intelligence online sales at Amazon Macy s and Bloomingdales fell almost 45 per cent in the year to June.
An investigation by the Washington Post last year found that virtually all of Trump s clothing was manufactured in developing countries such as Bangladesh Indonesia and China.
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