Just looking for right day for Baazaar release: Nikkhil Advani
Advani spoke at a panel discussion on Changing Landscape and Future of Cinema at the Indian Film Festival of Melbourne (IFFM) when he touched upon the importance of a well-timed release and on getting the communication right.
"Do what is right as possible for the film " Advani said as he pointed out how Yash Raj Films had delayed the release of "Hichki" in pursuit of a better date.
He said unfortunately "the first line of communication that goes out is there s a problem " -- something that has been happening as far as "Baazaar" is concerned.
"We are just looking for the right day. I know Baazaar will always be the No. 2 film. Saif in the lull that he is going through now post Chef post Kaalakandi I know the film that I am making is going to be the No. 2 film and I can say that from the rooftops.
"This is possibly Saif s best performance after Omkara but even when the trailer comes out you will think Should I spend a thousand rupees to see this film? I can watch it on Netflix or Amazon or TV when it comes... So should I spend the money? "
So Advani stressed on the importance of giving the audience enough incentive to come to the theatre.
He said he was in advanced talks with an OTT platform for the film s release too but he decided against it.
However he plans to extend his widely appreciated action spy thriller film "D-Day" as a web show.
--IANS rb/qd/ksk