Bengaluru Aug 30 (IANS) The Indian arm of global e-tailer Amazon on Wednesday tied up with Karnataka Biotechnology and Information Technology Services (KBITS) to allow local start-ups to sell their products on its online platform.
"As part of the tie-up Amazon India will work with KBITS to educate train and enable select start-ups to sell their products to Amazon customers across the country under its Launchpad programme " an official statement said here.
The US-based e-commerce giant s flagship programme (Launchpad) makes it easy for Indian start-ups to launch market and distribute their products to millions of customers the world over through a dedicated store.
The state government has set up a start-up cell as a one-stop shop to assist start-ups on regulatory environment networking with industry bodies and academic institutions.
The cell operated by KBITS provides the Start-up Karnataka Booster Kit with a collection of software tools and services to enable start-ups to avail of marketing support and showcase their products to intended customers.
"The state is partnering with Amazon India to provide a platform for start-ups to enter the e-commerce space. With rich experience and understanding of consumers its Launchpad can facilitate the local start-ups take advantage of the digital economy and e-commerce " said Information Technology and Biotechnology Minister Priyank Kharge at Elevate tech event here.
KBITS will also share a database of product start-ups with the cell and the Launchpad team on monthly and quarterly basis to help them leverage Amazon s expertise infrastructure and marketing tools and deliver their products to its customers worldwide.
"Our Launchpad is an opportunity for Indian start-ups to access a nationwide customer base. Through its programme entrepreneurs innovators and creators from across the state can leverage our marketplace to increase their business and get access to global markets " said Amazon India Vice-President Manish Tiwary.
--IANS
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