London April 6 (IANS) Manchester City signed a sponsorship deal with Tinder a popular app for meeting new people the English Premier League club (EPL) has announced.
The deal estimated by local media to be worth millions of pounds sterling includes the men s team led by coach Pep Guardiola Manchester City Women and New York City FC which competes in Major League Soccer reports Efe.
"Tinder is a huge global platform which just like football is bringing millions of people together every day all around the world " City Football Group s chief commercial officer Tom Glick said.
To celebrate the deal Tinder which last weekend changed its profile s famous red color on social media to City s blue until next Saturday s derby against United launched a zeppelin into the Manchester sky bearing the logos of both the club and the application.
"Tinder s global presence and highly engaged user base gives us a unique understanding of what people all over the world are passionate about " Tinder vice president of partnerships David Wyler said.
--IANS
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