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BREAKING NEWS

Nikon India launches D850 for Rs 254,950

04 Sep 2017

New Delhi Sep 4 (IANS) Extending its FX-format DSLR camera range imaging technology major Nikon India on Monday launched Nikon D850 which comes with a 45.7 MP BSI CMOS sensor.



Priced at Rs 254 950 for the body only and Rs 299 950 for D850 with "AF-S NIKKOR 24-120mm f/4G ED VR" lens it is Nikon s first DSLR to incorporate a BSI CMOS sensor which captures light more efficiently resulting in a wider dynamic range and low-noise image capture.

The camera provides 9 fps continuous shooting mode backed by "EXPEED 5" image-processing engine.

"The D850 is a combination of remarkable advancements and we are confident that this camera will transform the photography experience in India and across the globe " Kazuo Ninomiya Managing Director Nikon India told reporters here.

The product will be available from September 7 marking the company s hundredth year of global presence.

The device renders a dynamic range of native sensitivities from ISO 64 to 25 600 which is further expandable from "Lo 1 (ISO 32)" to "Hi 2 (ISO 102400)" and provides auto exposure (AE) shooting in low-light and a variety of situations.

D850 packs full-frame 4K UHD video capabilities 4x and 5x slow-motion videos in Full HD and 8K time-lapse movie production using interval timer photography.

"The Nikon D850 is the hero camera. We feel that the product will indeed be a game changer in the industry as it has been built to capture timeless images with enhanced flexibility " said Takami Tsuchida Sector Manager Marketing Sector Imaging Business Unit Nikon Corporation.

The camera allows movies to be recorded in both FX-based and DX-based movie formats and the option to further make use of wide-angle and fisheye lenses.

Equipped with a 3.2-inch touch-screen LCD monitor and button illumination the camera also allows RAW batch processing exposure metering range expansion and a peaking function that enables accurate manual focusing.

The device provides "WT-7/A/B/C" Wireless Transmitter support available separately which serves for convenient transfer of image and movie files to a computer or FTP server.

Nikon India recently completed 10 years of presence in India marking a turnover of Rs 1 100 crore in financial year 2016 and is aiming for a 5-10 per cent increase next year.

--IANS
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