OnePlus expands offline footprint in India
By increasing offline stores and service centres OnePlus aims to improve customer experience in the country the company said in a statement.
The Shenzen-based company plans to open more than 10 new offline touchpoints across India along with an R&D centre this year.
"We are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However we will continue to be a digital-first brand " said Vikas Agarwal General Manager OnePlus India.
OnePlus opened their first offline store in Bengaluru as "OnePlus Experience Store" last year.
--IANS rp/na/sed