Mumbai Sep 20 (IANS) Actor Ranveer Singh has been roped in to endorse menswear fashion brand Siyarams which has a legacy of 40 years.
The association of Siyaram Silk Mills Limited and Ranveer Singh known for his edgy sense of style comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry.
Ranveer said in a statement: "I ve grown up watching the Siyaram s ads so to have been chosen as the ambassador of the brand is quite nostalgic moment for me... I m really excited that I am a part of the Siyaram family. I have always envisioned it as a brand that inspires people."
The actor said the brand s fabrics are "innovative have unique designs and high quality which enable an exceptional fit".
According to Ramesh Poddar Chief Managing Director Siyaram s Ranveer has been roped in "given his sheer popularity across demographics" and because "he is a style and youth icon".

--IANS rb/sed