Reliance Jio leads India feature phone market in Q2 2018: IDC
The feature phone market remained resilient with shipments of 44 million units in the second quarter of 2018 registering a growth of 29 per cent over the same quarter last year showed IDC India s "Quarterly Mobile Phone Tracker" report on Monday.
However with 19 million units the 4G feature phone market saw a decline of 10 per cent quarter-over-quarter according to IDC which believes that this drop is due to JioPhone inventory buildup from first quarter of 2018.
Reliance Jio in a bid to clearing its inventory recently introduced the "Monsoon Hungama" feature phone exchange offer and brought popular apps like WhatsApp YouTube on JioPhone.
The 2G feature phone segment continued to decline further as local players struggle for survival in this segment which is losing relevance due to the aggressive push in the 4G feature phone segment by Reliance Jio the report said.
--IANS gb/nir