New Delhi June 30 (IANS) Low-cost carrier SpiceJet on Friday launched the first brand store for its newly launched e-commerce retail venture -- SpiceStyle -- at Galleria in suburban Gurugram.
Besides offering the end-customers the opportunity to look and feel the store will function as a premium channel to offer the latest in fashion and lifestyle across 12 different brands including a signature Rohit Bal collection the airline said in a statement.
According to the airline the retail venture is expected to boost its ancillary revenue which has witnessed a growth from six per cent to around 17 per cent in the past two years.
The launch of its first physical store marks SpiceStyle s entry into the offline segment besides its e-commerce portal and a brand store launched in association with Amazon it added.
--IANS
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SpiceJet launches first brand store in Gurugram