Chennai June 20 (IANS) The first single Surviva released on Monday from Ajith Kumars upcoming Tamil spy thriller Vivegam has set new benchmark in the music streaming space in Tamil filmdom.
Released directly on Saavn the music streaming portal instead of Youtube the song was played over 400 000 times in just over 12 hours according to a statement from Sony Music.
Vivegam has music by Anirudh Ravichander who has also lent his voice to Surviva track with rap lyrics by Yogi B.
Directed by Siva the film features Ajith in the role of an Interpol agent while Vivek Oberoi plays the antagonist.
Kajal Aggarwal and Akshara Haasan play pivotal roles.
Produced by Sathya Jyoti Films Vivegam is gearing up for release in August.
--IANS
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Surviva song sets new benchmark for Tamil music streaming
