Hyderabad Nov 9 (IANS) Tech Mahindra on Thursday joined video game development company Unity Technologies to open a Centre of Excellence (CoE) that will help enterprises build augmented reality (AR) and virtual reality (VR) solutions targeting the communication media and entertainment segment.
Located at Tech Mahindra s campus in Bengaluru the centre will focus on catalysing and facilitating training consulting advice and research to the developers in the AR/VR domain.
"Through this partnership we are delighted to be one of the earliest ones to bring our expertise in developing AR/VR/MR solutions at faster pace thus helping customers in adding value to their end-users/consumers " said Indraneel Ganguli Senior Vice-President and Global Head Marketing at Tech Mahindra.
Unity Technologies has produced the world s most popular creation engine which reaches nearly three billion devices and powers nearly two-thirds of all AR and VR content.
"Tech Mahindra gets the expertise in building world-class products for a dynamic industry vertical like broadcasting making them our preferred partners in disrupting innovation " added Dave Rhodes Chief Revenue Officer Unity Technologies.
Tech Mahindra is focused on its "DAVID" strategy which stands for digitalisation automation verticalisation innovation and disruption.
"We are creating a Centre of Excellence that will build comprehensive business solutions combining AR/VR applications with enhanced personalised user experience that will improve business value for our customers " said Ganguli.
--IANS
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