Twitter issues new policy, certification process for ads in US
This new policy will impact ads that refer to an election or a clearly identified candidate or ads that advocate for legislative issues of national importance Del Harvey Twitter s Vice President of Trust and Safety said in a blogpost late on Thursday.
"To provide people with additional information about individuals or organisations promoting issue ads we ve established a certification process that verifies an advertiser s identity and location within the US " Harvey said.
News organisations that want to run ads around their political coverage can apply for an exemption.
"We don t believe that news organisations running ads on Twitter that report on these issues rather than advocate for or against them should be subject to this policy " added Bruce Falck General Manager Revenue Product Twitter.
Twitter s move comes in the wake of the Russian interference in the US 2016 Presidential elections.
The 2018 US mid-term elections are set to be held in November.
--IANS na/in