Mumbai June 11 (IANS) Indian cricket skipper and youth idol Virat Kohli has been announced as brand ambassador for the male grooming product range for Philips India.
In the build-up to the launch of the latest range of Philips Trimmers BT 3000 Kohli said in a statement: "I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled " he said adding that he likes products which help him groom his beard into any style that feels right to him.
The brand values Virat as a key influencer to drive it among millennials.
Dipti Jagdev Shah Senior Marketing Director and Business Head Philips Personal Care said: "To associate with Virat Kohli is a natural choice - his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly."

--IANS nv/rb/bg