Xiaomi's pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far. According to Lei Jun, Founder of the company, the reason behind splitting up Redmi and Xiaomi is the "focus". "While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused," the report added quoting Lei on Chinese micro-blogging site Weibo.
Xiaomi, Redmi split to become different brands: Report
Xiaomi's pocket-friendly Redmi and Redmi Note series have been the most popular for the company so far. According to Lei Jun, Founder of the company, the reason behind splitting up Redmi and Xiaomi is the "focus". "While the Redmi brand focuses on value-for-money budget smartphones, the Mi brand is focused on high-end devices. Also, the Redmi devices are primarily sold through e-commerce platforms while Mi devices are not e-commerce focused," the report added quoting Lei on Chinese micro-blogging site Weibo.
