Mumbai March 23 (IANS) With the increasing penetration of smartphones data becoming affordable and ever-growing availability of content 80 per cent of internet users across all age-groups in the country are accessing YouTube Google India said on Friday.
The Google-owned company highlighted how YouTube is associated with India s internet growth story at "Brandcast 2018" event as it celebrated its 10th anniversary in the country since its launch in 2008.
"For brands YouTube is now an end-to-end platform and as per the December 2017 ComScore Video Metrix Multi-Platform it reaches 85 per cent of all highly engaged internet users in the 18 years and above age-group " Rajan Anandan Vice-President South East Asia and India Google said in a statement.
Touching 225 million monthly active users on mobile alone India is one of the fastest-growing countries for the video platform the company said.
"We now have more than 300 channels with over a million subscribers from just 16 channels in 2014. We will continue to invest in programmes to support creators and encourage more diversity and distribution of their content " said Robert Kyncl Chief Business Officer YouTube.
The total number of online video consumers is expected to reach 500 million by 2020 the company said citing a report by FICCI-EY.
--IANS
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