San Francisco June 16 (IANS) With an aim to promote original programming amid the growing video streaming war Apple has announced a multi-year content partnership with producer-host Oprah Winfrey.
Together Winfrey and Apple will create original programmes that "embrace her incomparable ability to connect with audiences around the world" the tech giant said in a statement on Saturday.
"Winfrey s projects will be released as part of a lineup of original content from Apple " the company added.
Winfrey is the CEO of the Oprah Winfrey Network (OWN) which is a US-based television channel owned by Harpo Studios and Discovery Inc.
The video streaming is a lucrative business today and Amazon and Netflix are currently leading the market.
Apple recently announced content deals with Reese Witherspoon and Steven Spielberg.
"Netflix previously announced a multi-year production deal with the Obama family and reportedly paid close to $100 million to secure a deal with Grey s Anatomy and Scandal creator Shonda Rhimes " The Verge reported.

--IANS na/and/ksk