Mumbai June 2 (IANS) Megastar Amitabh Bachchan says he doesn t promote any product that has anything to do with alcohol or smoking as he doesnt consume them.
The 75-year-old has endorsed products in skin care baby care hair care categories and more.
What makes him take up a particular brand?
He said: "If it s a product I like or use I go for it. But I don t promote anything that has anything to do with promoting alcohol smoking or Pan Bahar which I don t consume."
At the Kyoorius Creative Awards here on Friday Amitabh was given the Master of Creativity award for his contribution in the advertising and marketing world of India read a statement.
On receiving the award he said: "I don t know if I really deserve this award but it feels great to get recognized for all the work that I did in the field of advertising."

--IANS nn/bg