New Delhi, April 9 (IANS) Rural assisted commerce platform Boonbox that delivers smartphone and white goods to villages and towns with \ population of less than 20,000 people on Thursday announced that it is repurposing its organisation to serve rural India in its fight against COVID-19.

Boonbox said it will collaborate with state and central governments, development financial institutions, corporate foundations and trusts to ensure there is a continuous supply of essential services across these regions.

"Over 70 per cent of India lives across rural towns and villages, which means there are around 138 million households in this region. It is extremely important to ensure that there are sufficient relief measures undertaken to ensure that families gain access to at least the minimum basic essentials required during these tough times," Ramachandran Ramanathan, CEO and Founder of Boonbox, said in a statement.

According to the company, it has the capabilities to deliver products across 16 states in the country.

Rural consumers believe in the brand and its delivery system.
To begin with, Boonbox Mission lifeline will limit its current outreach only to the states of Tamil Nadu, Karnataka and Odisha.

Through the "Mission Lifeline Bharat" programme, Boonbox will ensure a continuous supply of medicines, FMCG goods (baby food, milk powder, biscuits, etc), sanitation products (sanitary napkins, disinfectants, diapers, gloves, masks, etc) and basic home groceries (Rice, wheat, pulses, sugar, salt, etc).

--IANS wh/na