Mumbai Dec 7 (IANS) Anil Dhirubai Ambani-led Reliance Entertainments OTT platform Chillx has partnered with the app Xender for content distribution.
Chillx offers a wide range of digital entertainment videos short films premium on-demand movie content and games.
Through this tie-up Xender users will now have easy access to a vast array of entertainment options. Users can get customized content offering through preference setting.
"Asia is an exciting growth region and within it India is a dynamic and fast-growing market with a healthy appetite for excellent content " Peter Jiang Global CEO of Xender said in a statement.
"Reliance Entertainment was our number one choice for partner in India. So we are delighted that Chillx will distribute and programme. It s multilingual short format digital videos on Xender. We look forward to working together with the Chillx team for mutual benefit " Jiang added.
This distribution partnership with Chillx offers entertainment to Xender customers free of cost.
Vijay Singh CEO - Funongo Media and Entertainment LLP said: "During the trial run with Xender we saw an average increase in watch time by almost 25 per cent. Chillx is excited to be part of this distribution tie-up and bring great content will with regional relevance to Xender s subscribers in India."
--IANS
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