Bengaluru Nov 27 (IANS) Coca-Cola s Indian arm on Monday announced plans to become a fast moving consumer goods (FMCG) giant worth $2.5 billion by 2020 the realisation of which would involve some restructuring.
To this end the company aims to open one million new outlets by 2020 a Coca-Cola release said here. It currently distributes its products through two million outlets across 25 Indian states.
"Hindustan Coca-Cola Beverages (HCCB) announced its plans to become a $2.5 billion FMCG company by 2020. Plans include manufacturing and selling a wide range of beverages -- from premium to value -- and modifications to its operating structure " it said.
"The company is also apportioning more resources to its frontline and field -- both financial and human.
"This includes setting up a Premium Division to service customer requirements around niche and premium beverages -- smartwater frozen fruit desserts mixers and tonic water and amalgamating the existing Alternate Beverages Division with the mainstream distribution system " it added.
Coca-Cola in India will now operate through seven zones instead of the current five and will also reorganise its corporate centre resources it said.
"The company will have a leaner corporate office and a much strengthened sales and supply-chain organisation thereby creating several hundred new jobs " the release said.
"The reorganisation will however make a few existing jobs redundant. No additional details are available at this time since this exercise is yet to begin " it added.
"It was very clear from our research conversations and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities " HCCB Chief Executive Christina Ruggiero said in the statement.
For the financial year 2016-17 HCCB posted a 11 per cent growth in revenues at Rs 9 472 crore.
--IANS
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