London Sep 23 (IANS) Cable giant Comcast outbid 21st Century Fox and the Walt Disney Co. for Sky Television by offering nearly $40 billion for the satellite-TV service that boasts 23 million customers in five European countries.
Philadelphia-based Comcast won a 24-hour auction conducted on Saturday by British regulators reports latimes.com.
The company bid 17.28 pounds a share for control of the London-listed Sky versus an offer of 15.67 pounds a share offer by Fox the Takeover Panel said in a statement.
Rupert Murdoch s Fox which handled the bidding for Disney offered about $35 billion or $20.63 a share.
The Sky victory is a relief for Comcast s Chief Executive Brian Roberts who was twice spurned Murdoch when Roberts tried to buy much of 21st Century Fox. Instead Murdoch made it clear that he wanted most of his entertainment empire to go to Burbank-based Disney.
Comcast s repeated overtures forced Disney Chief Executive Bob Iger to spend nearly $18 billion more than he initially planned or $71.3 billion to purchase the Fox assets. But with help from Fox Iger succeeded in driving up the price that Comcast ended up paying for Sky.
If Comcast s winning offer of Comcast is approved it will own the 61 per cent of Sky. Now Disney will need to decide whether it will sell it s 39 per cent stake to Comcast or if it will remain a minority partner latimes.com reported.

--IANS sim/rb/ksk