New York Aug 18 (IANS) In a bid to give advertisers more flexibility and control to buy video ads to meet their target audience Facebook has introduced an option to deliver ads on in-stream placements in videos on the social networking platform.
The move also gives advertisers an option to specify whether they would like their in-stream ads to appear on Facebook itself or across the range of websites and apps in Facebook s Audience Network ad network product a Facebook blog post said late on Thursday.
The move comes after advertisers told Facebook that they wanted more control over where their ads would appear in News Feed or in-stream during a video.
The company last week launched "Watch" -- a platform where it plans to surface original video series from a wide range of publishers and content creators.
On both Facebook and Audience Network more than 70 per cent in-stream video ads up to 15 seconds in length are watched to completion -- most with sound on.
"Using mobile optimised creative that s 15 seconds or less advertisers can capture consumer attention on mobile increasing the likelihood that their video ads will be watched to completion " Facebook said.
"And with Facebook s people-based marketing in-stream ads are targeted and delivered to the right people at the right time achieving an average on-target rate of 89 per cent " the company added.
Advertisers on Audience Network can deliver in-stream ads in pre-roll and mid-roll placements across select apps and websites.
Facebook said it will continue to give advertisers more flexibility and control over their ad placements.
--IANS
qd/na/vm
