New Delhi Oct 3 (IANS) As Google prepares to launch flagship devices Pixel 2 and Pixel 2 XL the new devices can only compete with the other premium Android handsets if Google invests further in improving sales and marketing an expert said on Tuesday.
"Google s positioning in the smartphone space is still unclear and there is a good reason for that: it can t compete too directly with handset brands using Android in the high-end segment " Thomas Husson Vice President and Principal Analyst Forrester told IANS.
"I d expect the new Pixel smartphones to showcase what is possible with Google s latest software (like Oreo OS Google Assistant Google Lens). Despite acquisition of key HTC assets Google still needs to invest billions of dollars on sales and marketing and to build a global distribution network should it want to become a serious player in that game " Husson added.
Google is expected to launch two Pixels -- Pixel 2 and a larger Pixel 2 XL -- on October 4 that would directly succeed Google s existing line-up.
While Pixel 2 XL is rumoured to have a new bezel-less display design the Pixel 2 might have a similar design to the original.
The devices are expected to house Qualcomm Snapdragon 835 System-on-Chip (SoC) and 4GB RAM.
"I think Google s hardware move is more interesting when it comes to new form factors and post-smartphone experiences " Husson said.
--IANS
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