With the patent pending in India and the US the bags have been devised to alleviate pain rejuvenate and relax the back and shoulder muscles. They also comprise in-built portable USB chargers for mobile devices as well as specially engineered anti-theft zippers.
"As a cricketer I travel a lot and it gets too stressful to be juggling with a fully loaded backpack on your shoulder. So a product that goes beyond your conventional backpack was the need of the hour and EUME has helped filled that gap " Pandya said in a statement.
"It is a backpack that not just ‘suits you but also ‘soothes you."
Founded by Sanjay Parekh and Naina Parekh EUME is a backpack brand that aims to strike a chord with the urban population.
Naina and Sanjay Parekh said: "We are extremely delighted to launch this one-of-a-kind backpack with a trendsetter like Hardik Pandya who has a strong connect with the millennial.
"The backpack will serve as a hybrid between a 24-hour bag and a weekend bag and is versatile with a high longevity."
Commenting on the deal Nikhil Bardia Head of Sponsorship Sales IMG Reliance which manages Pandya said: "Hardik represents the youth and the swag culture of our youngsters who are extremely conscious of the style and comfort in what they wear. In EUME s newly launched built-in massager backpack we saw an instant correspondence between the brand Hardik Pandya and the product philosophy."
--IANS nn/bg
