Bengaluru, Sep 16 (IANS) HARMAN, a wholly-owned subsidiary of Samsung Electronics, on Monday announced appointment of Vikram Kher as the Vice-President for its lifestyle audio division in India.

"Vikram is an industry veteran. I am confident he will bring great value as the leader of HARMAN's expanding lifestyle audio business in India. His deep understanding of e-commerce, retail sales and consumer lifestyle market will further strengthen our team of high-performers at HARMAN," Pradeep Chaudhry, Country Manager, HARMAN India, said in a statement.

Vikram will be responsible for sales, operations and marketing, catalysing the HARMAN growth story in the country, he was previously with Paytm.

With recent appointments of brand ambassadors, including Ranveer Singh, Priyanka Chopra and PV Sindhu, HARMAN is aiming to enhance its visibility and market reach across the nation.

--IANS wh/niy/pcj