New Delhi May 25 (IANS) Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio s womens range of wrist watches -- Sheen Baby-G and Enticer.
The partnership is a combination of the brand s ideology with Jacqueline s fashion and fitness forward attitude.
"I have always admired and connected with Casio s modern efficient and extraordinary designs across its wide collection of women s watches. I am thrilled to be a part of its journey in India a brand that has such a rich legacy of designing iconic timepieces " Jacqueline said in a statement.
Kulbhushan Seth Vice-President Casio India said: "Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women s watches.
"We have multiple ladies brands in our portfolio like Sheen Baby-G and Enticer. While we were looking at brand association we realised that Jacqueline fits pretty well to communicate the philosophy of all our brands."

--IANS nv/rb/bg