Los Angeles Aug 1 (IANS) Television personality and model Kylie Jenner has got her very own custom filter on Instagram.
Jenner s followers can now open the application s front-facing camera and take seven of Kylie Cosmetics most popular Lip Kit shades Candy K Dolce Posie K Say No More Shady Boy Bye and Glitz for a virtual test through the filter reports pagesix.com
Jenner s filter will also add false lashes contouring and a softly flattering blur to Instagrammers faces.
Since the almost billionaire‘s beauty products are sold exclusively online the filter should prove useful for those wishing to try out a shade before purchasing.
Since the make-up mogul founded Kylie Cosmetics in February 2016 her company has earned a revenue of $630 million.

--IANS smriti/rb/mr