Mumbai Dec 15 (IANS) Actor-fitness enthusiast Milind Soman who is set to host the adventure reality show "I Can You Can" hopes it will encourage viewers to quit smoking.
Video-on-demand platform Viu will launch the anti-smoking initiative in association with Cipla and National Geographic Channel on Sunday read a statement.
"Hosting I Can You Can was an exhilarating experience for me. We shot some breathtaking sequences in the unexplored terrains on our way to the Everest Camp. I have been a chainsmoker in the past and I could relate to what the contestants of the show have been through " Milind said in a statement.
"I think when something is so easily accessible and addictive it just makes it tougher to put a stop to it. I hope with this show viewers will realize how important a healthy lifestyle is and be encouraged to kick the butt " he added.
The "I Can You Can" series comprising six episodes will showcase a journey of six people including three who want to quit smoking and three who have already succeeded in quitting. It is produced by BBC India.
--IANS
ks/rb/bg
