The book is the translated autobiography of Eknath Awad (1956-2015), a Dalit Mang activist from the Marathwada region of Maharashtra, who fought for the rights of underprivileged communities, irrespective of their caste or religion.
Abujhmad is situated in the deep interiors of Bastar, and inhabited by the Abujhmadias, a primitive hunter-gatherer tribe whom British anthropologist Verrier Elwin has called the Hill Murias. Their dialect has no more than 300 to 500 words and they count only up to five. "We do not need more than that," as they put it. The lone ("home" in their dialect) is not inside the hut. The hut is only a shelter for the night, against its elements, animals and spirits who roam it. "We live in the outside; that is where our parentage and affections are centred," they say.
The guide by communication expert Catherine Molloy, offering to help readers create a lasting and great first impression, claims to revolutionise how they connect and communicate in business and life -- starting with the handshake.
The book is written by Sangeeta Talwar, a pioneering woman executive in the FMCG industry, who established one of the most beloved and enduring brands of India -- the two-minute Maggi Noodles.