Mumbai March 4 (IANS) Renowned film producer Siddarth Roy Kapur on Sunday evening shared some of the challenges affecting the growth of Indian entertainment industry in the international market.
Speaking at the 19th edition of Ficci Frames 2018 Siddarth who is also the Co-Chair FICCI Media and Entertainment Committee said: "FICCI is launching an international content market which is a great initiative. We are a 1 26 000 crore industry with 0.74 lakh people and that is less than 1 per cent of GDP.
"We are the largest producers of films but the entire industry is valued less than the box office collection of Avatar . We don t have a revenue model that is saleable and can actually make sense according to the investments made."
"It is important to see what the challenges are and what we need to do to be able to move forward. Single Window clearance is tremendous for the industry."
Ficci Frames 2018 is a three-day convention where more than 60 international companies of buyers distributors and other business people gathered from around 30 countries.
The main event will start from Monday March 5 and will continue until March 7 at Grand Hyatt in Mumbai.
An array of topics including film tourism dwindling box office collections historical and biopics -- endangered species women empowerment in the digital era among many others will come up for discussion during the event.
The panel comprise eminent persons like filmmaker Ramesh Sippy Alankrita Shrivastava Shyam Benegal and Shabana Azmi among others.
--IANS
aru/qd/nir
