Mumbai Oct 17 (IANS) Global music company Sony Music will distribute Jatra content Sambalpuri folk songs and the devotional "shloka mantra" as part of a digital distribution deal with Odisha s media house Eastern Media Ltd.
They announced the deal on Tuesday.
"We were part of a training conducted by Sony Music in Bhubaneswar. Their digital distribution arm s ingestion process online reporting systems truly stood for its quality and transparency. After experiencing this training and process we decided to exclusively partner with Sony Music for digital distribution " Malaya Mishra from Eastern Media said in a statement.
Hari Nair Director - Digital Business Sony Music Entertainment India said: "Eastern Media are actively into film production have their own press TV and radio channels. In short a media giant from Odisha. We help them digitize and monetize their music content across digital platforms. Malaya Mishra is a well-known music composer and director."
The vast catalogue of Eastern Media also includes their old and upcoming movies along with hit songs like "Sathire nathile tu" and "Jane jungala raja".
--IANS
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