New Delhi Aug 27 (IANS) Software major Tech Mahindra on Monday announced its partnership with Microsoft to create a Blockchain-based solution to fight the spam call menace.
According to the Telecom Regulatory Authority of India (TRAI) unsolicited commercial communication (UCC) or spam calls are a major nuisance to telecom subscribers across the country. TRAI has been working with industry stakeholders to curb this menace.
"Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks to protect user information as well as the integrity of the telecom sector " Rajesh Dhuddu Global Practice Leader of Blockchain at Tech Mahindra said in a statement.
"This Distributed Ledger Technology (commonly known as Blcokchain)-based solution will enable enterprises to stop financial frauds and perpetration of misleading financial information by unregistered telecom marketers who rampantly use the SMS service of telcos " Dhuddu added.
The solution will bring all the relevant parties in the ecosystem onto Blockchain helping telecom service providers and telemarketers take care of preference registration and consent acquisition -- which are in line with the tenets of the TRAI regulation.
Built on Microsoft Azure platform the solution will be a shared secured ledger of UCCs distributed across a network of computers which will ensure a transparent and verifiable system to help companies mitigate UCC on their networks Tech Mahindra said.
"The intersection of Cloud and Blockchain will ensure a new way of monitoring and enforcing compliance throughout the ecosystem " said Prashant Shukla National Tech Officer Microsoft India.
"Through this solution we will be able to help service providers be compliant with the new (TRAI) regulation " Shukla said.
"With a Microsoft Azure Blockchain-powered solution we will ensure that we mitigate loopholes used by fraudsters and spammers to reach end users " Shukla added.

--IANS gb/mr