San Francisco July 13 (IANS) Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.
The "Promoted Trend Spotlight" ads put a big visual banner equipped with a GIF or image background atop the "Explore" tab TechCrunch reported on Thursday.
The banners appear for the first two times a user visits that day according to the report.
Twitter earlier replaced the "Moments" feature with "Explore" that serves as the home for finding out what s happening on Twitter including trends.
The "Promoted Trend Spotlight" ads are bought as an add-on to the existing "Promoted Trends" ads that are inserted amongst the list of Twitter s most popular topics the TechCrunch report said.
"We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform " a Twitter spokesperson was quoted as saying.
When tapped ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser s related tweets at the top.

--IANS rp/gb/sed