San Francisco Aug 18 (IANS) To broadcast in-car camera perspectives to its 328 million monthly users Twitter has announced a deal with US-based auto-racing sports events company NASCAR to livestream each of the "10 Monster Energy NASCAR Cup Series" races.
Twitter s live NASCAR-race streaming is scheduled to begin from September 17 in Chicagoland in the US.
Terms of the deal were not disclosed but the micro-blogging site revealed it has signed Toyota as a sponsor of the streams a New York Post report said late on Thursday.
"NASCAR continues to innovate on Twitter a place where their passionate fans discuss what s happening before during and after every race. Our new collaboration will offer NASCAR fans a unique live-stream perspective for the 2017 playoffs alongside the real-time Twitter conversation " Anthony Noto Chief Operating Officer Twitter was quoted as saying.
Twitter users can watch the in-car camera experience of the race for free on NASCAR s official Twitter handle "@NASCAR".
"The screen featuring the live feed will also display curated tweets designed to capture the Twitter-NASCAR conversation " the report noted.
Twitter is already streaming premium video from MLB the NFL and the PGA Tour on its platform.
Earlier this year Twitter partnered with ESL and Dreamhack -- two of the biggest organisations in the pro-gaming world -- to live stream tournaments and other e-sports events.
In May Twitter linked up with the BBC to share coverage of five major UK elections debates. The company also live-streamed US President-elect Donald Trump s inauguration ceremony in January.
--IANS
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