Bengaluru Oct 13 (IANS) Xiaomi India on Friday announced a partnership with ZestMoney that will enable customers to buy Xiaomi products on EMI without a credit card from the company s website Mi.com.
"By addition of affordable EMI options without credit cards we hope to provide a comprehensive purchasing experience for Mi Fans on Mi.com " said Raghu Reddy Head - Online Sales Xiaomi India in a statement.
As part of the partnership ZestMoney will provide the back end credit capability for Xiaomi India. Mi.com customers will go through a digital process to get an approved credit limit.
Mi Fans will be able to use this credit limit to pay for their order by using "Cardless EMI" at the checkout.
"With the advancements in digital authentication such as Aadhaar-linked e-KYC we are able to instantly sanction EMI via a completely digital paperless process " Lizzie Chapman CEO and Co-Founder ZestMoney added.
Xiaomi currently has a 46.9 per cent share of the online smartphone market. Mi.com on an average gets over 21 million unique visitors in one month and over a million daily active users the company said.
--IANS
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