New Delhi May 31 (IANS) Zee Entertainment Enterprises Limited (ZEEL) is set to launch an English movie channel &flix on June 3 in India where at least 51 million people watch English films.
"It s been a journey of almost 10 months for the team. It s getting launched on June 3 at 1 p.m. It will be the most gorgeous channel that you will ever see " Punit Mishra Chief Executive Officer ZEEL told IANS.
They have partnered with studios like Paramount Disney and Sony for the channel s content.
"It is for consumers who are seeking for larger than life and varied experiences... content which is across multiple genres " he said.
"The channel is targeting viewers who want to see big blockbusters superhero films big animation films and more. That s why it will exist in SD and HD avatars " he added.
The country is seeing a good growth in English movie channels.
"There are 183 million TV watching homes out of which 51 million watch English movies. There are a lot of offerings out there but there is space for each of these offerings to try and get themselves differentiated and position themselves in a way to get love of consumers " said Mishra.
"In the core market of metro (cities) it (English content viewership) has grown by 35 per cent. That s where the whole game of crafting curating packaging and marketing comes in " he added.
He promised that the channel will offer "52 different experiences and 450 titles".

--IANS nn/bg